Tuesday, July 28, 2009

IFA 2009: Today’s ideas for the lifestyle of tomorrow

Innovations from the world of digital media and modern household appliances

Television and web technologies are converging to form new,
interactive media, with screens presenting three-dimensional entertainment and information.
Gesturing and language commands trigger electronic functions throughout the entire house,
complex technologies dramatically reduce the energy consumption and improve the ease of
use of household appliances. Are these simply the visions of a far-off future?
IFA TecWatch is showing these developments right now – the real-life technological potential
of the world of digital media and modern home appliances.
In a separate hall and a display area covering 2.500 square metres, IFA TecWatch will present
exciting prospects for new markets. Public and industry research institutions, universities,
joint projects, standards institutions and leading international semi-conductor specialists will
present their latest developments here.
IFA TecWatch is unique in combining a specialist exhibition with a communication and business
platform for innovative technologies. At IFA the focus is on entertainment, fascination, lifestyle
and efficiency – in short on a wealth of attractive products and services which make our lives
more colourful, pleasant and comfortable. “As a special competence centre IFA TecWatch
directs visitors’ attention to essentially the industry’s engine room, to the technologies and
innovative ideas which drive our industry forward and define ways in which future generations
of products will benefit us“, is how Dr. Rainer Hecker, Chairman of the Supervisory Board of
Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), describes the
significance of this presentation.

Technology exhibitions are a well-established feature of IFA. At the Science and Technology
Forum (TWF) IFA presented the big firsts in media technology – ranging from the MP3
standard to all the key technologies of digital television, including cable, satellite and
terrestrial broadcasting.
IFA TecWatch follows in its footsteps and has taken the concept of an innovation platform even
• for the first time IFA TecWatch 2009 will also be presenting the results of research
within the home appliances sector, thus mirroring the technical expertise of all
areas of the industry represented at IFA.
• IFA TecWatch systematically combines the scientific initiatives of public institutions
and research activities of industry with the practical potential of specialists for
semiconductors and other components. Thus the role of TecWatch is also as an
important place for the science and research markets to meet and do business.
• IFA TecWatch’s tailored events and content address a variety of target audiences –
from industry decision-makers and technical experts to young people with an
intuitive ability to handle modern technologies, and to a broad range of technically
interested members of the public.
IFA TecWatch cordially invites all visitors to IFA to be inspired by the unique variety of ideas
for ease of use, entertainment, and quality of experiencing life that tomorrow has to offer.
TecWatch is open from 10 a.m. to 6 p.m. for the entire duration of the fair.

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