“Save a life with a text message” campaign launched.

The National Road Safety Commission together with the Driver and Vehicle licensing Authority of Ghana has formally launched the “save a life with a text message” campaign. The campaign involves the sending of road safety awareness information to mobile phone users to put them on alert on what could endanger their lives. This is simply done by sending a text word “SAFE” to short code “1947” to all mobile networks in Ghana. This message will attract a sum amount of GH¢ 1 to help save a life. Speaking at the launch last week in Accra, the Road Safety Ambassador Bice Osei Kufuor also known in the music industry as “Obour” urged every body to take part in this noble campaign to help save a life. “With GH ¢ 1 you could save a breadwinner, you could save your kids, siblings and relatives and could also embrace safety as your responsibility too”.
Obour disclosed that ironically the lead agency responsible for such things does not get a decent fraction of the state resources required to deliver safe road safety therefore road safety should be a shared responsibility. “I continue to play my part and its time to contribute to your own safety.” The Chief Executive Officer of the Road Safety Commission Mr. Noble Appiah said the economic loss of road accidents as a result of medical bills, loss productive hours out of disability among others to the state amounted to $165million representing about 1.6% of the growth domestic product in 2006. “These figures are alarming and we need to be more alert on the road to prevent possible road accidents to help channel such moneys into other productive engagements in the country such as education, industry among others to help develop the country.” He urged all to take the campaign more seriously to help eliminate careless and preventable accidents on the road through the new safety campaign.
Story: Michael Amedor