Thursday, August 13, 2009

" to redefine television broadcasting in Ghana"-Edward Boateng

THE CHAIRMAN of the Board of Directors of Ghana, Edward Boateng has disclosed that, the yet to launch free-to- air television channel in Ghana would be a great catalyst to the redefinition of television broadcasting in the country by bring quality programs with crystal clear receptions. “ Ghana is not just another television channel following the status-quo, we are here to make a difference .” Ghana is committed to growing television production skills and will be producing local programs like Rise and Shine,eNews Prime bulletin every evening and current affair programs among others. All this came to light at the press launch of Ghana at the Sliver bird Cinemas Tuesday in Accra. Mr.Boateng said the new television was formed out of a partnership deal between Global Media Alliance (GMA) Ghana limited and Sabido Investment (PTY) limited of South Africa. The launch of Ghana was stems from the Sabido’s success with in South Africa since commencement in 1998.
Mr. Mondi Toala head of multi-channel development South Africa who spoke on behalf of the Chief Executive Officer of South Africa, Marcel Golding, said the launch of the channel will create new and different opportunities for advertisers just as it was launched in South Africa and promoted and made more money for young and growing businesses through advertisement on the channel. “The launch package will also provide innovative platforms from sponsorship to classical spot buying and most importantly exclusive category ownership opportunities to Ghanaians.”
Mr.Toala reiterated that “we are happy with our partnership with GMA Ghana and was looking forward to creating more exciting programs that will make Ghana the most watched channel in the country.”
The South Africa High Commissioner to Ghana, Her Excellency Ali Von Maltet commended Global Media Alliance Ghana and Sabido South Africa for the great partnership to help promote and broaden the media landscape in Africa. The Official test transmission for the commercial channel will begin in the next four weeks.
BY: Michael Amedor

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